Focus on agriculture – Farm with precision
1 min read
Focus on agriculture – Farm with precision
Updated: Dec 8, 2021
The world’s population is growing by the day and, other than all the social and economical considerations, every new person in this world needs to eat. The other worrying fact is that, due to a variety of climatic, environmental and human factors, the world’s arable land is in decline and decreases year on year.
In addition to the above farming is a business with very little margin – ask any producer and they will tell you that if you do not manage every variable, you can end up with a big financial loss.
The conundrum is therefore, how do we feed more and more people with less and less land, while
making it financially viable for the producer?
Part of the solution is Precision Agriculture or better known as Precision Farming. Precision
Farming is an approach to farm management that uses Information Technology (IT) to ensure the
end-to-end process of crop cultivation is optimally managed. Precision Farming uses data to
ensure that the crops (down to each plant) and soil receives exactly what they need for optimum
health and productivity.
TrueNorth Analytics has partnered with different role players in the agriculture sector to build an
Analytical Data Platform for Precision Farming built 100% on Microsoft Data Analytics
technologies. This analytical platform ensures that all business-critical data is integrated and
managed to ensure a single window to the producer’s own data, but also benchmark data to compare and measure against.
If you would like more information on TrueNorth’s solutions on Precision Farming, contact us at
info@truenorthgroup.co.za and we will contact you directly.
But even if you have all this data, we know that collecting Data is only the base of the Data Pyramid – we still need to get to Information, Knowledge and Wisdom.
When it comes to enterprises or businesses supporting Agriculture, the customer in 99% of the scenarios will be the producer or farmer. The other key differentiating factor from other customer interactions is that the customer journey does not start when the farmer enters your store, but much earlier when they start doing their planning for the next season and harvest.
Companies that are based on the traditional Farmers Co-Op model know this business model all too well. For the Farmer to plan his harvest he would need finance, inventory such as seed and fertilizer, equipment such as tractors and implements, operational requirements such as fuel and
sundries and then want to market his product at the best possible price. They would also need insurance should something go wrong. If you know what your customer is planning, you can surely give your customer the best possible deal and/or service in each of the touchpoints within your business, right?
The challenge is that not just one person in your organisation is servicing the customer and, how do you as a company know that you have all the customer’s potential business. It is for this reason that we developed the TrueNorth Agri Customer 360 model that specifically focuses on agriculture and enterprises servicing this very important sector within our economy. Our fast-start solution*, built purely on a Microsoft Data Analytics platform, looks at each of the focus areas within agriculture and builds an end-to-end customer view.
Proper customer analytics need to be able to provide potential when it comes to customer interaction as well as identify any gaps. With the TrueNorth Agri Customer 360 model you can do both.
If you would like more information around our Agri Customer 360 analytics and other solutions, please contact us at info@truenorthgroup.co.za and we will contact you directly.
The TrueNorth Agri Customer 360 fast-start solution is a reference architecture built on industry knowledge and experience. The solution will differ from company to company and effort to
implement
Companies that are based on the traditional Farmers Co-Op model know this business model all too well. For the Farmer to plan his harvest he would need finance, inventory such as seed and fertilizer, equipment such as tractors and implements, operational requirements such as fuel and sundries and then want to market his product at the best possible price. They would also need insurance should something go wrong. If you know what your customer is planning, you can surely give your customer the best possible deal and/or service in each of the touchpoints within your business, right?
The challenge is that not just one person in your organisation is servicing the customer and, how do you as a company know that you have all the customer’s potential business. It is for this reason that we developed the TrueNorth Agri Customer 360 model that specifically focuses on agriculture and enterprises servicing this very important sector within our economy. Our fast-start solution*, built purely on a Microsoft Data Analytics platform, looks at each of the focus areas within agriculture and builds an end-to-end customer view.
Sorrento Values
At Sorrento our culture comes to life through three core values:
Turn possibilities into progress.
