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Project Information
HealthCare
Woe LR
Power Bi
Azure Databricks
Synapse
Improved Patient Care
Increaed Productivity
Reduction in cost associated with unnecessary staff
Industry:
Retail / FMCG
Techniques:
Regression
Neural Networks
FB Prophet
Technology:
Power Bi
Azure Databricks
Synapse Analytics
Business Benefits:
  • 3% increase in revenue
  • $50M in working capital released
  • 50% boost in promo effectiveness
  • Ready to unlock the same results?

    Overview

    TrueNorth partnered with a leading FMCG retailer to enhance their pricing, promotions, and inventory management using advanced AI models.
    The goal: to identify optimal pricing strategies, balance inventory costs, and improve promotional effectiveness. All while maintaining customer satisfaction and operational liquidity.

    The Challenge

    The client’s traditional pricing relied heavily on historical trends and static spreadsheets. This made it difficult to:

    Predict demand for different product categories
    Balance promotional discounts with profit margins
    Manage warehouse capacity efficiently
    React quickly to market and seasonal shifts
    Our Approach

    TrueNorth deployed a multi-layered AI forecasting solution to transform decision-making around pricing and inventory.

    1
    Data Integration & Feature Building
    Combined key datasets (including sales, pricing, seasonality, and macro-economic factors) to establish an accurate foundation for demand prediction.
    2
    Forecasting & Scenario Modelling
    Used machine learning algorithms (Regression, Neural Networks, FB Prophet) to generate multiple demand-forecast scenarios and simulate price elasticity.
    3
    Optimisation & Visualization
    Integrated the AI models into Power BI dashboards, powered by Azure Databricks and Synapse, to visualize optimal pricing, promotion scheduling, and inventory levels across product lines.
    1
    Collect & Correlate
    Collected and structured key datasets, including:
  • Demographics and population health data
  • Epidemiology and diagnosis statistics
  • Historical patient volumes and level-of-care requirements
  • 2
    Application submission
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    3
    Inspection
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    4
    Release Letter
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    5
    Premium Collection
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    6
    Insurance Permit
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    The Results
    3% increase in revenue through optimized pricing strategies
    $50M in working capital released for operations
    50% boost in promotional effectiveness
    Business Impact

    By integrating predictive analytics into day-to-day operations, TrueNorth helped the client transition from reactive to proactive decision-making.

    The result was a scalable pricing framework that responds dynamically to demand, improving both profitability and customer satisfaction.

    How did AI improve pricing accuracy?
    By simulating multiple demand scenarios, AI identified pricing points that maximize sales while preserving margins.
    Can this system integrate with existing ERP or POS data?
    Yes. TrueNorth’s models are platform-agnostic and connect seamlessly with existing business systems for live data updates.
    What measurable benefits did the client see first?
    A measurable uptick in promotional ROI and a significant release of working capital within the first operational quarter.