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Project Information
HealthCare
Woe LR
Power Bi
Azure Databricks
Synapse
Improved Patient Care
Increaed Productivity
Reduction in cost associated with unnecessary staff
Industry:
Retail
Techniques:
GPT-powered LLMs, Retrieval-Augmented Generation (RAG)
Technology Stack:
Power BI, Azure Databricks, Synapse Analytics
Business Benefits:
  • Faster retrieval of information from unstructured documents
  • Improved customer experience
  • Access to SME information for new staff
  • Ready to unlock the same results?

    Overview

    TrueNorth partnered with a retail enterprise to unlock the value hidden within unstructured business documents such as product manuals, emails, and support tickets.

    By deploying a fine-tuned Large Language Model (LLM) and Retrieval-Augmented Generation (RAG) architecture, the team built an AI-powered knowledge retrieval system that provides instant, accurate responses to both employees and customers.

    The Challenge

    The client managed a growing library of documents — product specifications, support logs, and supplier manuals — but struggled with:

    Slow and inconsistent search across fragmented systems
    Repetitive customer queries that agents had to handle manually
    Loss of institutional knowledge as new employees joined

    TrueNorth needed to consolidate these disparate information sources into an intelligent retrieval framework that would improve internal efficiency and customer experience.

    Our Approach

    TrueNorth developed an LLM-driven knowledge assistant using GPT-based models and secure data pipelines to process, catalog, and query unstructured information.

    1
    Data Fusion & Cataloguing
    Collected and indexed unstructured text (e.g., manuals, CRM logs, support emails) into a unified knowledge repository for fast retrieval.
    2
    Fine-Tuned LLM Integration
    Used Azure OpenAI and RAG fine-tuning to create a context-aware AI model capable of retrieving accurate information based on user intent.
    3
    CRM Integration & Feedback Loop
    Integrated the AI assistant directly into the client’s CRM platform, enabling automated query resolution and learning from each customer interaction to improve future accuracy.
    1
    Collect & Correlate
    Collected and structured key datasets, including:
  • Demographics and population health data
  • Epidemiology and diagnosis statistics
  • Historical patient volumes and level-of-care requirements
  • 2
    Application submission
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    3
    Inspection
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    4
    Release Letter
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    5
    Premium Collection
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    6
    Insurance Permit
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    The Results
    Faster retrieval of information from previously unstructured sources
    Enhanced customer experience through instant, AI-generated responses
    Improved onboarding for new staff with access to SME (subject-matter expert) knowledge
    Stronger data governance through centralized information management
    Business Impact

    The AI-enabled retrieval system transformed how the organization interacts with its data.
    Customer inquiries that once took minutes or hours are now resolved in seconds, freeing support teams to focus on high-value tasks while ensuring consistent, accurate answers.
    The system also gives internal teams on-demand access to years of institutional knowledge, boosting operational intelligence and decision speed.

    Can this system handle PDFs, images, and scanned documents?
    Yes, OCR and document intelligence tools are used to convert non-text formats into searchable data.
    How secure is the data within the model?
    All data remains within the client’s Azure environment, with strict access and encryption controls.
    Can the AI respond to both internal and external queries?
    Yes, responses can be tailored for internal knowledge bases or customer-facing chat interfaces.