Pricing & Promotion Intelligence | for African Retail & CPG

Start lifting margin on the products that actually move.

Prosum is an AI pricing & promotion platform built for retailers and CPG manufacturers managing 1,000+ SKUs across volatile African markets. We tell you which products to discount next week, by how much, and what it will do to your margin — before you commit the spend.

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Margin Recovered in 12 Months

R47m

One Tier-1 South African grocer, 4,200 SKUs optimised across 11 promotional cycles. Margin lift recovered in 90 days from pilot start.

REF. CASE-2025-04 / VERIFIED

The Problem We Solve

Most retailers don’t know why they leak three to seven points of gross margin every quarter.

Pricing decisions in African retail are made on spreadsheets, gut, and last year’s calendar. The result is predictable: promotional spend that subsidises customers who would have bought anyway, cannibalised sister-SKUs, and inventory tied up in the wrong products.

0 %

of promotions destroy margin

R 1 m

lost per 1,000 SKUs, annually

50 x

ROI on disciplined pricing

What We Do

End-to-End Data Capabilities

We cover the full data value chain, from platform architecture through to analytics and monetisation strategy. Every capability connects to the next.

1.

Optimal Price

Reinforcement learning agents that find the right price for every SKU, in every region, every week.

2.

Price Elasticity

SKU-level elasticity and promotion affinity, refreshed against live sales data — not last year’s modelling exercise.

3.

Demand Forecasting

Product life-cycle forecasts that shape ordering, promotional timing, and end-of-life clearance.

4.

Market Basket

Cannibalisation and halo modelling, so you know what a promotion on Product A does to Products B through F.

5.

Scenario Planner

What-if analysis on price, promotion, and inventory decisions before you commit a single rand of spend.

6.

Universal Data Model

The foundation layer. Fuses financial, sales and operational data into one queryable surface. Power BI native.

Proof

One pilot. One category. 90 days.

A South African Tier-1 grocer ran Prosum on its dry grocery category. 4,200 SKUs, 86 stores, 11 promotional cycles. Below is what happened.

Case Study — CASE-2025-04

“We were planning promotions on instinct and historical calendars. Prosum showed us, in week three, that a quarter of our spend was lifting volume on products that didn’t need help. We reallocated, and the margin came back faster than the board expected. ”

Commercial Director
Tier-1 Grocery Retailer, South Africa

R 1 m

Margin recovered

Across 12 months post-pilot, fully attributable to optimised price & promotion decisions.

+ 1 pts

Gross margin lift

On the pilot category. Lift held across subsequent quarters with no volume decline.

1 %

Promo spend reallocated

Across 12 months post-pilot, fully attributable to optimised price & promotion decisions.

How To Engage

Four steps. Start small. Scale when the numbers earn it.

We don’t sell a six-figure platform on a 30-minute demo. We sell a paid diagnostic that proves the size of the prize, then a pilot, then a rollout. You decide where to stop.

Benchmark

Download our 2026 African Retail Promo Benchmark. See where your promo ROI sits against peers in your category.

Diagnostic

We run your last 12 months of sales through Prosum and quantify margin leakage. Boardroom-ready output, fixed scope, fixed price.

90-Day Pilot

One category. One pilot. Closed-loop optimisation on real promo cycles. Success fee tied to measured margin lift.

Full Rollout

Enterprise deployment across categories, banners and geographies. Universal Data Model integration. Dedicated data science team.

If your last promo cycle didn’t move margin, the next one probably won’t either.

Twenty minutes with our team. We’ll show you what a diagnostic on your category would surface, and what the size of the prize might be.